How many times have you tried to flip TV channels to skip ads? How many times you tried not to miss the cricket match and the blockbuster movie playing simultaneously on different channels? Sure, you would have been disappointed as you find that ads play on your favorite channels almost simultaneously. Do channels play ads simultaneously? Well, we at Gramener also were curious about the same occurrence and wanted data to prove it conclusively.


We analyzed the BARC data to check: Do TV channels play ads simultaneously? To our surprise, the data only proved the general perception that TV channels do play them simultaneously. Is that pure coincidence or is it planned? Well, data cannot answer that question, but for sure data proves that ads play almost at the same time on similar channels.


Do let us know what you think in the comments below.


Please let us know what you think