DATA TO ACTION COURSE
Your data has a insight. Let's discover it.
Storytelling has a 30x RoI. Leverage it.
Your data has a insight. Let's discover it.
Storytelling has a 30x RoI. Leverage it.
Rob Walker and Joshua Glenn auctioned common items like mugs, golf balls, toys, etc. The item descriptions were stories purpose-written by 200+ contributing writers. Items that were bought for $250 sold for over $8,000 – a return of over 3,000% for storytelling!
People remember stories. They’ll act on them. People share stories. That enables collective action. We analyze data to improve people’s decision making. For this to be effective, data stories are needed more than ever before.
Data scientists present their analysis – what they did, and what they found. That’s not what the audience needs. Audiences need a message that tells them what to do, and why. Told in an engaging way. As a story. That's Exactly what we are teaching in our Data Storytelling Workshop.
Data volume double every 18 months. But our ability to understand data has stayed flat for millenia.
If left unchecked, data investments go waste. Data fatigue builds up. The digital divide deepens.
Explaining data better can drive a data culture and build a more rational society.
Stories are memorable and viral. They can build a data-driven decision culture.
Whenever you share inferences from data – whether it’s as a presentation, or an email or document with your analysis, or as a dashboard – craft it as a story.
This course will teach you the techniques of how to convert an analysis into a memorable story, even if you’ve never told a story before.
The Data Storytelling training is based on hands-on exercises. Learning comes from doing. To get the most out of this training, do the exercises.
Many exercises are done in pairs or groups. We learn more from each other than from instructors. Be receptive to their feedback. Share feedback with care and conviction.
At the end of the training, write down the lessons learned, and a plan to practice these. Check out our data storytelling resources.
Introduction to Data Storytelling
Discover the Persona & Intent
Formulate Insights
Craft a storyline
Design the story
Deliver the story
