DATA STORYTELLING WORKSHOP

Convey Actionable Business Insights as Memorable Stories

DATA STORYTELLING IS THE MISSING ELIXIR FOR BUSINESS
COMMUNICATION

DATA STORYTELLING HAS A 30X RETURN ON INVESTMENT

Rob Walker and Joshua Glenn auctioned common items like mugs, golf balls, toys, etc. The item descriptions were stories purpose-written by 200+ contributing writers. Items that were bought for $250 sold for over $8,000 – a return of over 3,000% for storytelling!

STORIES ARE MEMORABLE AND VIRAL

People remember stories. They’ll act on them. People share stories. That enables collective action. We analyze data to improve people’s decision making. For this to be effective, data stories are needed more than ever before.

BUT ANALYSTS PRESENT THEIR WORK, NOT THEIR MESSAGE

Data scientists present their analysis – what they did, and what they found. That’s not what the audience needs. Audiences need a message that tells them what to do, and why. Told in an engaging way. As a story. That’s Exactly what we are teaching in our Data Storytelling Workshop.

DATA STORYTELLING FOCUSES ON

How to pick messages relevant to your audience

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How to weave them into an engaging storyline

How to visually design a consumable story output

DATA STORYTELLING WORKSHOP WILL TEACH YOU TO

Understand your audience and their problems

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Filter analysis for the most relevant insights

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Pick up the format and medium for your story

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Write a relevant and engaging storyline

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Structure and design the story effectively to consume

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Powerfully deliver the story to your audience

SHARE YOUR DATA AND ANALYSIS AS
DATA STORIES

Whenever you share inferences from data – whether it’s as a presentation, or an email or document with your analysis, or as a dashboard – craft it as a story.

Our Data Storytelling workshop will teach you the techniques of how to convert an analysis into a memorable story, even if you’ve never told a story before.

A SNEAK-PEEK OF THE DATA STORYTELLING WORKSHOP

TIPS TO GET THE MOST OUT OF THE
WORKSHOP

The Data Storytelling training is based on hands-on exercises. Learning comes from doing. To get the most out of this training, do the exercises.

Many exercises are done in pairs or groups. We learn more from each other than from instructors. Be receptive to their feedback. Share feedback with care and conviction.

At the end of the training, write down the lessons learned, and a plan to practice these. Check out our data storytelling resources.

CUSTOMER FEEDBACK ON DATA STORYTELLING
WORKSHOP

TRAINING BY OUR DATA STORYTELLING EXPERTS

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Ganes Kesari
SVP Analytics & Innovation, Co-founder
Ganes leads AI Labs & Analytics practice. He is a thought leader and an international speaker.
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Sundeep Reddy Mallu
SVP, Products & Hiring
Sundeep leads Product Development, IP Solutions and Talent Acquisition.
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Rasagy Sharma
Principal Information Designer
Rasagy leads the design practice CoE at Gramener and is based out of Bangalore, India.
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Anand Madhav
Sr. Manager - Data Sciences
Anand leads the data consulting practice for Public Sector SBU and is based out of Delhi, India.
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Arindam Roy
Associate Director - Data Sciences
Arindam leads the data consulting practice for Banking and Finance SBU and is based out of Mumbai, India.
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Nutan Bhattiprolu
Director - Data Sciences
Nutan leads the data consulting practice at Gramener and is based out of Basel, Switzerland.
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