Channel Advertising

Channel	Campaign	Media Spend($)	Total Incr Sales($)	ROI($)
Television	Summer	11,716	7,423,164	633.59
Paid Search	Holiday	16,933	8,590,250	507.31
Web Display	GET	1,688	652,958	386.82
Channel Indigo	Exclusive Artists	2,303	743,719	322.93
Channel Indigo	Community Relations	1,661	152,958	92.09
Coupon Web Sites	Electronics-Other	20,816	1,913,022	91.9
Paid Search	Home	40,160	3,055,360	76.08
Channel Indigo	SI9	1,438	97,747	67.97
Coupon Web Sites	Back to College	15,929	986,545	61.93
Magazine	Spring Style	48,729	2,941,781	60.37
Web Display	Smith and Hawken	500,338	29,964,382	59.89
Channel Indigo	Summer	13,600	782,038	57.5
Online Sweepstakes	Beauty	259,889	13,548,983	52.13
Out of Home	Seasonal Holidays	944,222	48,315,967	51.17
Channel Indigo	Branding	1,086	52,512	48.35
Television	Exclusive Artists	1,300,312	62,800,909	48.3
Paid Search	Licensing	224,894	9,756,937	43.38
ROP	REDcard Rewards	13,622	541,243	39.73
ROP	Weekly Ad	172,443	6,244,779	36.21
Online Sweepstakes	Social Style	337,806	12,020,355	35.58
Channel Indigo	Spring Style	13,500	475,612	35.23
Weekly Ad	Weekly Ad	88,108	3,039,752	34.5
Coupon Web Sites	Home	32,097	1,028,607	32.05
Channel Indigo	Race	9,870	313,874	31.8
Magazine	Race	290,000	8,998,576	31.03
Web Promotions	Baby	155,209	4,656,099	30.0
Television	Movies / Music	5,812,962	172,676,842	29.71
Direct Mailing	Toys	152,411	4,498,952	29.52
Receipt Marketing	Fall Market Saturation	40,160	1,151,058	28.66
Out of Home	Project Ni	803,765	21,707,394	27.01
Receipt Marketing	Spring Style	83,268	2,233,626	26.82
Out of Home	Project Pi	863,621	23,034,800	26.67
Web Display	Grocery Engagement	44,099	1,170,836	26.55
Paid Search	SI9	1,973,969	50,547,523	25.61
Paid Search	Grocery Engagement	2,574	61,274	23.8
Coupon Web Sites	Spring Style	25,143	587,981	23.39
Television	Missoni	4,868,605	107,630,932	22.11
Email Marketing	Back to School	373,035	8,199,651	21.98
Magazine	Books	5,125,148	111,974,384	21.85
Radio	Back to School	1,852,329	40,428,865	21.83
Television	LAMT	4,753,429	102,380,107	21.54
Direct Mailing	Kids	142,147	3,058,702	21.52
Television	GET	2,208,121	47,499,193	21.51
Direct Mailing	Essentials	106,163	2,278,937	21.47
Television	Jason Wu	3,605,455	77,378,007	21.46
Magazine	Exclusive Artists	39,137	839,045	21.44
Web Display	Mobile	269,000	5,637,238	20.96
Email Marketing	Holiday	681,084	14,271,696	20.95
Web Display	Healthcare	69,421	1,421,130	20.47
Receipt Marketing	Grocery Loyalty	328,410	6,695,508	20.39
Online Video	Spring Shops	1,965,761	37,073,977	18.86
Television	Multicultural	6,192,469	114,521,861	18.49
Television	Olympics	6,678,031	122,665,437	18.37
Television	Fashion Specialists	1,996,883	36,571,964	18.31
ROP	Grand Opening	6,678,031	120,785,425	18.09
ROP	Health Centre	5,676,790	100,513,992	17.71
Web Display	Weekly Ad	1,470,794	25,429,385	17.29
Online Affiliates	Portal Initiative	1,368,581	22,986,385	16.8
Radio	American Express GPR	1,526,057	25,444,884	16.67
Television	Spring Shops	24,131,062	400,771,147	16.61
Magazine	Community Relations	13,782	225,143	16.34
ROP	Healthcare	9,308,369	151,810,527	16.31
Coupon Web Sites	Photo	41,587	666,992	16.04
Out of Home	Grocery Engagement	602,114	9,528,330	15.82
Email Marketing	Wedding Registry	1,899,246	29,801,031	15.69
Direct Mailing	REDcard Rewards	148,050	2,314,106	15.63
ROP	Branding	5,370,928	83,368,806	15.52
Direct Mailing	Wedding Registry	154,981	2,401,693	15.5
Email Marketing	Food Owned Brands	501,824	7,561,244	15.07
Paid Search	Community Relations	2,374,182	34,774,406	14.65
Online Video	Holiday	2,435,508	35,055,604	14.39
Paid Search	January Rear Seasonal	40,419	573,687	14.19
Radio	Branding	2,578,086	36,162,018	14.03
Paid Search	Healthcare	14,840	207,590	13.99
Direct Mailing	Spring Style	150,865	2,098,193	13.91
Email Marketing	Spring Shops	455,051	6,315,249	13.88
Channel Indigo	Health Centre	1,443	19,797	13.72
Out of Home	Spring Style	343,392	4,709,552	13.71
Direct Mailing	Up & Up	153,637	2,091,813	13.62
Out of Home	Jason Wu	748,663	10,177,506	13.59
Coupon Web Sites	January Rear Seasonal	32,545	433,661	13.32
Web Display	Multicultural	366,513	4,821,061	13.15
Receipt Marketing	Grand Opening	318,875	4,091,325	12.83
Radio	REDcard Rewards	7,895,287	100,207,357	12.69
Online Video	LAMT	2,923,830	37,087,146	12.68
Paid Search	Smith and Hawken	497,043	6,216,211	12.51
Radio	Summer	12,241,601	152,890,175	12.49
Lifestyle Marketing	Shaun White	2,702,821	33,729,811	12.48
Television	Fashion-Style	1,526,328	19,025,725	12.47
Web Display	Health Centre	2,068,535	25,241,257	12.2
ROP	Multicultural	3,387	41,163	12.15
Paid Search	Spring Shops	4,605,122	53,776,230	11.68
Web Display	Licensing	236,773	2,748,444	11.61
Television	BTS-Olympics	700,849	7,940,855	11.33
Web Display	Fall Market Saturation	3,510,531	39,769,566	11.33
ROP	City	5,375,514	60,274,801	11.21
Television	Holiday	2,793,427	30,891,017	11.06
Online Video	Exclusive Artists	1,929,360	21,281,815	11.03
Radio	Community Relations	2,874,336	31,541,496	10.97
Weekly Ad	City	73,550	806,597	10.97
ROP	Books	2,950,110	32,054,014	10.87
FSI	Grocery Engagement	2,416,522	26,249,668	10.86
ROP	Back to School	2,808,195	30,449,415	10.84
Television	Healthcare	2,484,806	26,857,743	10.81
Radio	Beauty	2,160,283	23,282,122	10.78
Web Display	Back to School	1,893,102	20,166,756	10.65
Online Video	Spring Style	2,075,675	21,909,809	10.56
Receipt Marketing	Missoni	635,502	6,563,679	10.33
Web Promotions	Beauty	174,609	1,764,128	10.1
Receipt Marketing	REDcard Rewards	718,901	7,215,037	10.04
Paid Search	Sustainability	698,103	6,801,861	9.74
Television	Licensing	4,834,313	47,074,981	9.74
Email Marketing	Weekly Ad	1,987,866	19,274,157	9.7
Web Display	Electronics-Other	3,213,781	31,056,315	9.66
Radio	Multicultural	6,203,379	59,888,281	9.65
Paid Search	Merona	225,911	2,141,299	9.48
Radio	Holiday	5,003,251	47,273,710	9.45
Receipt Marketing	Summer	1,548,994	14,634,900	9.45
ROP	Summer	21,070	197,108	9.35
Television	Spring Style	1,481,589	13,826,287	9.33
Receipt Marketing	Seasonal Holidays	774,551	6,968,880	9.0
Web Display	Shaun White	499,040	4,484,421	8.99
Radio	Grocery Engagement	3,884,542	34,715,645	8.94
Paid Search	Health Centre	2,221,568	19,807,194	8.92
FSI	Community Relations	2,416,522	21,386,625	8.85
Paid Search	Exclusive Artists	4,488,515	39,614,170	8.83
Paid Search	Converse	2,507,463	22,083,097	8.81
Online Sweepstakes	Electronics-Other	270,136	2,237,726	8.28
Online Video	Jason Wu	2,922,013	24,154,853	8.27
Email Marketing	Electronics-Other	402,162	3,309,887	8.23
Channel Indigo	GET	4,157	34,185	8.22
Magazine	Fashion-Style	49,100	402,757	8.2
Online Video	Home	2,560,269	20,995,080	8.2
ROP	Grocery Loyalty	8,674,703	70,194,613	8.09
Web Promotions	Social Style	232,228	1,875,689	8.08
Out of Home	Baby	155,347	1,253,816	8.07
Paid Search	Movies / Music	247,319	1,925,451	7.79
Social Media	Not Available	222,033	1,726,439	7.78
Mobile Voucher	Up & Up	1,196,153	9,214,903	7.7
Web Display	REDcard Rewards	479,000	3,683,768	7.69
Coupon Web Sites	Holiday	30,288	229,110	7.56
Radio	Electronics-Other	2,896,730	21,850,802	7.54
Channel Indigo	Spring Shops	3,277	24,525	7.48
Receipt Marketing	Spring Style	1,489,538	11,135,233	7.48
Coupon Web Sites	Sustainability	48,336	359,699	7.44
Paid Search	Threshold	901,031	6,697,014	7.43
Receipt Marketing	Race	699,308	5,180,759	7.41
Email Marketing	Not Available	751,824	5,563,021	7.4
ROP	Fall Market Saturation	6,170,750	45,623,357	7.39
Radio	Race	7,828,743	57,865,649	7.39
Online Video	Healthcare	2,304,330	16,880,078	7.33
Radio	Grand Opening	3,511,910	25,394,237	7.23
Magazine	Home	133,743	966,024	7.22
ROP	Diversity	5,959,501	43,021,719	7.22
Out of Home	Beauty	212,101	1,527,187	7.2
Online Weekly Ad	Weekly Ad	152,000	1,093,455	7.19
Radio	Baby	1,597,779	11,471,042	7.18
Television	Spring Style	4,283	30,489	7.12
Radio	Healthcare	4,724,749	33,523,493	7.1
Receipt Marketing	Photo	672,827	4,764,832	7.08
Receipt Marketing	Kids	629,180	4,436,958	7.05
Email Marketing	Toys	1,850,419	13,043,469	7.05
Out of Home	Spring Style	983,112	6,845,153	6.96
Coupon Web Sites	Portal Initiative	48,471	335,895	6.93
Receipt Marketing	City	62,632,858	430,672,099	6.88
Television	Community Relations	818,673	5,613,827	6.86
Web Display	Spring Shops	610,070	4,154,340	6.81
Television	Back to College	362,500	2,464,317	6.8
Receipt Marketing	Health Centre	63,531,367	429,543,629	6.76
Direct Mailing	Grand Opening	116,450	784,495	6.74
Channel Indigo	Electronics-Other	1,894	12,694	6.7
ROP	Grocery Engagement	6,868,007	45,976,514	6.69
Receipt Marketing	Up & Up	1,680,286	10,987,092	6.54
Web Promotions	Home	197,697	1,284,441	6.5
Online Video	Back to School	1,565,000	10,159,526	6.49
Receipt Marketing	SI9	61,801,525	401,190,405	6.49
Online Video	Licensing	8,120,358	52,597,273	6.48
Television	Spring Shops	1,454,506	9,347,083	6.43
Receipt Marketing	Fashion-Style	99,324	636,546	6.41
ROP	Beauty	2,810,708	17,997,481	6.4
Radio	Seasonal Holidays	8,499,954	54,255,628	6.38
Out of Home	Summer	1,136,329	7,240,840	6.37
FSI	Grocery Loyalty	2,444,712	15,462,840	6.33
Paid Search	Kids	172,714	1,078,211	6.24
Television	Back to School	403,422	2,516,360	6.24
Television	Electronics-Other	1,144,335	7,127,337	6.23
Television	Home	3,239,851	20,159,636	6.22
Magazine	Spring Shops	48,630	300,243	6.17
Television	REDcard Rewards	15,469,242	95,106,372	6.15
Group Mail	City	600,927	3,682,385	6.13
Paid Search	Fashion Specialists	13,479,515	82,540,407	6.12
Receipt Marketing	Food Owned Brands	132,307	801,220	6.06
Television	SI9	814,437	4,898,714	6.01
ROP	Race	8,200	49,321	6.01
Television	Branding	521,050	3,128,256	6.0
Receipt Marketing	GET	208,480	1,244,722	5.97
Television	Electronics	1,005,782	5,984,577	5.95
Portal Marketing	Not Available	220,982	1,303,806	5.9
Receipt Marketing	Not Available	672,827	3,911,181	5.81
Web Display	Community Relations	2,491,330	14,384,311	5.77
Television	Project Ni	6,818,598	39,205,028	5.75
Paid Search	B2B GiftCards	1,279,121	7,308,107	5.71
Television	Baby	327,887	1,857,120	5.66
Receipt Marketing	Beauty	23,419,774	132,500,214	5.66
Group Mail	Grand Opening	650,779	3,651,117	5.61
ROP	Project Ni	3,966	22,012	5.55
ROP	Toys	104,576	580,379	5.55
Receipt Marketing	Holiday	415,296	2,258,144	5.44
Receipt Marketing	Community Relations	20,687	112,079	5.42
Receipt Marketing	Electronics	32,445	175,363	5.4
ROP	January Rear Seasonal	50,529,017	266,170,332	5.27
Paid Search	Spring Style	4,869,501	25,447,499	5.23
Paid Search	Jason Wu	101,340	527,215	5.2
Channel Indigo	Up & Up	15,858	82,206	5.18
Paid Search	Back to School	1,610,000	8,344,341	5.18
Web Display	B2B GiftCards	1,395,811	7,162,549	5.13
Online Video	Spring Shops	45,408	230,992	5.09
Web Display	Summer	800,502	4,061,822	5.07
Paid Search	Grand Opening	24,954,328	125,526,982	5.03
Paid Search	Baby	1,290,070	6,412,827	4.97
Receipt Marketing	Home	504,482	2,479,669	4.92
Receipt Marketing	Healthcare	389,113	1,897,578	4.88
Magazine	Holiday A&A	80,120	390,545	4.87
Receipt Marketing	Shaun White	928,121	4,454,284	4.8
Web Display	Fashion Specialists	6,405,721	30,614,157	4.78
Mobile Voucher	Not Available	1,062,816	5,031,611	4.73
ROP	Community Relations	5,812,306	27,430,222	4.72
Receipt Marketing	Wedding Registry	2,734,699	12,591,189	4.6
Paid Search	Electronics-Other	2,518,365	11,496,846	4.57
Web Promotions	City	174,722	795,788	4.55
Web Display	Back to College	1,884,477	8,378,091	4.45
FSI	Toys	2,566,607	11,398,835	4.44
Paid Search	Photo	277,223	1,226,263	4.42
Mobile Voucher	Photo	1,087,367	4,802,416	4.42
Paid Search	Up & Up	1,074,444	4,725,729	4.4
Radio	January Rear Seasonal	5,471,922	23,668,880	4.33
Web Display	Beauty	1,897,923	8,208,071	4.32
Publicity	Not Available	1,426,734	6,126,628	4.29
Paid Search	Multicultural	272,616	1,167,964	4.28
Paid Search	Back to College	1,400,000	5,976,755	4.27
Paid Search	Race	380,528	1,620,506	4.26
Online Video	Electronics	1,682,975	7,157,448	4.25
Web Display	Food Owned Brands	10,129,132	43,003,792	4.25
Paid Search	Shaun White	489,000	2,041,480	4.17
Receipt Marketing	Back to School	13,468,242	55,438,607	4.12
Paid Search	Spring Shops	635,560	2,576,410	4.05
Radio	Fall Market Saturation	3,004,274	12,150,136	4.04
Paid Search	Wedding Registry	1,140,514	4,607,916	4.04
Paid Search	Summer	694,733	2,791,322	4.02
Paid Search	Toys	941,544	3,757,073	3.99
Web Display	Fashion-Style	4,251,413	16,847,800	3.96
Radio	Grocery Loyalty	4,465,078	17,366,362	3.89
Paid Search	Portal Initiative	733,829	2,836,369	3.87
Paid Search	Seasonal Holidays	395,462	1,528,248	3.86
Paid Search	Project Ni	348,175	1,345,007	3.86
Paid Search	REDcard Rewards	388,465	1,500,436	3.86
Paid Search	Project Pi	380,186	1,468,114	3.86
Web Display	Sustainability	801,486	3,092,427	3.86
Online Sweepstakes	City	264,925	996,528	3.76
Web Promotions	Merona	201,780	747,971	3.71
Radio	Movies / Music	5,929,836	21,672,782	3.65
Out of Home	Back to School	182,516	665,867	3.65
Receipt Marketing	Back to College	12,364,795	44,735,999	3.62
Receipt Marketing	Books	56,360,640	203,265,506	3.61
Web Promotions	Race	220,165	787,364	3.58
Paid Search	Weekly Ad	1,311,904	4,677,365	3.57
Paid Search	Beauty	1,809,111	6,411,846	3.54
Out of Home	Holiday	716,621	2,536,113	3.54
Online Video	Missoni	11,851,136	41,450,486	3.5
Web Display	SI9	1,987,599	6,927,053	3.49
Out of Home	Licensing	779,135	2,710,267	3.48
Paid Search	Food Owned Brands	15,271,306	53,011,474	3.47
Out of Home	Health Centre	252,366	871,587	3.45
Mobile Voucher	Back to School	729,749	2,487,875	3.41
Channel Indigo	Diversity	1,862	6,320	3.39
Online Video	Project Ni	12,239	41,476	3.39
Mobile Voucher	Food Owned Brands	927,140	3,141,121	3.39
Out of Home	Grand Opening	526,907	1,742,301	3.31
Web Display	Up & Up	1,024,733	3,368,919	3.29
Magazine	Branding	19,794,129	64,769,367	3.27
Out of Home	Up & Up	1,190,887	3,830,443	3.22
Online Video	Branding	1,659,432	5,324,493	3.21
Web Display	Exclusive Artists	3,248,534	10,257,176	3.16
Out of Home	Fashion Specialists	345,572	1,088,898	3.15
Online Video	Summer	73,814	231,602	3.14
Paid Search	Gift Cards	18,265,055	57,149,678	3.13
Online Video	REDcard Rewards	17,729	55,419	3.13
Web Display	Electronics	2,565,932	7,982,343	3.11
Paid Search	Books	1,829,444	5,673,286	3.1
Out of Home	Healthcare	707,424	2,187,632	3.09
Out of Home	Branding	228,799	703,848	3.08
FSI	Mobile	2,533,140	7,765,192	3.07
Out of Home	City	244,139	747,726	3.06
Web Display	Race	410,000	1,253,956	3.06
Online Video	Up & Up	127,536	389,089	3.05
Coupon Web Sites	Beauty	19,778	60,059	3.04
Out of Home	Gift Cards	489,000	1,467,260	3.0
Magazine	Missoni	226,280	673,913	2.98
Out of Home	Race	900,529	2,672,633	2.97
Out of Home	Community Relations	298,864	876,575	2.93
Online Video	Project Pi	14,840	43,321	2.92
Mobile Voucher	Seasonal Holidays	1,144,719	3,284,109	2.87
Web Display	Photo	391,667	1,104,792	2.82
Out of Home	SI9	239,989	669,111	2.79
Online Video	Spring Style	52,004	143,290	2.76
Out of Home	Converse	323,605	890,609	2.75
Web Display	January Rear Seasonal	150,274	412,241	2.74
Lifestyle Marketing	Branding	2,600,001	7,074,975	2.72
Out of Home	GET	375,915	1,015,959	2.7
Email Marketing	Shaun White	1,188,887	3,206,234	2.7
Web Display	Portal Initiative	815,883	2,152,983	2.64
Email Marketing	Spring Style	472,222	1,239,017	2.62
Web Display	Merona	239,485	592,589	2.47
Web Display	City	2,021,894	4,984,553	2.47
Online Video	GET	2,227,742	5,479,996	2.46
Web Display	Spring Shops	3,868,209	9,365,633	2.42
Online Video	Fashion-Style	2,213,460	5,286,299	2.39
Email Marketing	REDcard Rewards	1,132,490	2,665,394	2.35
Coupon Web Sites	Weekly Ad	75,949	174,157	2.29
Email Marketing	Seasonal Holidays	1,182,496	2,633,716	2.23
Magazine	Wedding Registry	600,927	1,334,594	2.22
Web Display	Spring Style	686,111	1,516,596	2.21
Email Marketing	Kids	727,050	1,582,017	2.18
Email Marketing	Grocery Engagement	636,277	1,359,349	2.14
Web Display	Grand Opening	8,678	18,023	2.08
Web Display	Toys	918,268	1,896,953	2.07
Web Display	Seasonal Holidays	488,333	1,008,276	2.06
Web Display	Wedding Registry	1,193,044	2,407,304	2.02
Email Marketing	Portal Initiative	1,733,502	3,483,553	2.01
Web Display	Holiday	102,518	203,588	1.99
Web Display	Social Style	570,836	1,133,105	1.98
Web Display	Jason Wu	151,324	290,534	1.92
Web Display	Project Ni	409,374	779,698	1.9
Online Video	Fashion Specialists	2,227,742	4,234,965	1.9
Web Display	Home	120,253	227,987	1.9
Magazine	Grocery Engagement	70,044	132,321	1.89
Web Display	Missoni	252,403	472,463	1.87
Direct Mailing	Healthcare	130,164	240,768	1.85
Online Video	Movies / Music	13,269,563	23,815,133	1.79
Web Display	Movies / Music	276,839	494,831	1.79
Web Display	Project Pi	409,806	727,073	1.77
Web Display	Grocery Loyalty	50,152	88,047	1.76
Web Display	Gift Cards	6,371	11,150	1.75
Web Display	Not Available	377,936	655,128	1.73
Web Display	Spring Style	3,921,164	6,537,436	1.67
Magazine	Smith and Hawken	479,000	791,563	1.65
Online Video	Multicultural	15,535,915	25,128,430	1.62
Coupon Web Sites	Summer	47,198	75,169	1.59
Magazine	Sustainability	548,864	837,316	1.53
Magazine	Back to School	3,423,841	5,214,908	1.52
Web Display	Kids	184,090	279,971	1.52
Magazine	Merona	214,496	317,772	1.48
Mobile Voucher	Summer	1,183,121	1,745,321	1.48
Web Promotions	Sustainability	233,000	335,163	1.44
Online Sweepstakes	Baby	247,148	354,065	1.43
Magazine	SI9	4,005	5,637	1.41
Magazine	Summer	506,381	712,468	1.41
Magazine	Project Ni	260,786	363,865	1.4
Web Promotions	Movies / Music	202,969	274,630	1.35
Magazine	Seasonal Holidays	416,849	557,969	1.34
Email Marketing	Project Ni	898,962	1,199,235	1.33
Coupon Web Sites	Licensing	39,159	50,683	1.29
Magazine	Project Pi	279,401	357,891	1.28
Magazine	Spring Shops	487,762	616,020	1.26
Magazine	Grand Opening	61,786	76,581	1.24
Magazine	REDcard Rewards	414,960	494,909	1.19
Web Display	Converse	2,538,135	2,870,375	1.13
Direct Mailing	Beauty	101,137	111,710	1.1
Mobile Voucher	Back to College	657,558	707,584	1.08
Magazine	Fashion Specialists	61,324	65,968	1.08
Magazine	Movies / Music	237,772	254,864	1.07
Web Display	Baby	1,408,039	1,473,014	1.05
Coupon Web Sites	Toys	54,980	56,054	1.02
Online Sweepstakes	Back to College	248,660	244,348	0.98
Themes	Not Available	1,987,888	1,895,696	0.95
Magazine	Spring Style	498,660	473,884	0.95
Magazine	Converse	18,491	16,525	0.89
Magazine	Multicultural	244,921	216,625	0.88
Web Display	Books	1,948,529	1,593,753	0.82
Web Promotions	Holiday	187,500	150,712	0.8
Magazine	CFDA	9,932	7,811	0.79
Mobile Voucher	Home	999,999	742,967	0.74
Magazine	Diversity	27,097	19,130	0.71
Magazine	B2B GiftCards	3,243,408	2,249,201	0.69
Email Marketing	Essentials	402,551	278,246	0.69
Magazine	Jason Wu	178,000	120,571	0.68
Mobile Voucher	Healthcare	958,392	640,482	0.67
Magazine	Up & Up	555,108	362,552	0.65
Web Promotions	Not Available	206,135	131,179	0.64
Mobile	Not Available	655,292	393,354	0.6
Magazine	Healthcare	75,854	42,544	0.56
Magazine	Licensing	187,500	104,427	0.56
Online Sweepstakes	Seasonal Holidays	327,537	170,035	0.52
Channel Indigo	Seasonal Holidays	11,247	5,781	0.51
Magazine	Beauty	4,640,011	2,283,034	0.49
Coupon Web Sites	Wedding Registry	64,235	31,340	0.49
Web Promotions	Fashion-Style	186,193	89,647	0.48
Email Marketing	Baby	350,155	167,655	0.48
Email Marketing	Spring Shops	1,221,667	459,277	0.38
Online Sweepstakes	Not Available	295,991	108,346	0.37
Direct Mailing	Grocery Loyalty	125,409	44,882	0.36
Email Marketing	Licensing	750,397	267,130	0.36
Email Marketing	Beauty	388,650	125,160	0.32
Lifestyle Marketing	Not Available	2,603,782	822,875	0.32
Email Marketing	Home	689,287	196,455	0.29
Channel Indigo	Project Ni	8,986	2,312	0.26
Web Promotions	Back to College	160,016	40,709	0.25
Email Marketing	Exclusive Artists	419,329	102,622	0.24
Online Sweepstakes	Movies / Music	294,984	63,944	0.22
Channel Indigo	Portal Initiative	15,268	2,462	0.16
Email Marketing	Project Pi	1,006,457	156,161	0.16
Magazine	Baby	3,408,897	419,572	0.12
Email Marketing	Sustainability	1,666,970	188,212	0.11
Coupon Web Sites	Food Owned Brands	30,000	3,384	0.11
Coupon Web Sites	Not Available	39,814	3,199	0.08
Online Sweepstakes	Holiday	290,312	23,092	0.08
Email Marketing	Grand Opening	565,834	43,407	0.08
Direct Mailing	Baby	84,448	5,423	0.06
Email Marketing	Summer	1,421,805	79,200	0.06
Email Marketing	Fashion Specialists	499,767	19,900	0.04
Coupon Web Sites	REDcard Rewards	44,747	1,756	0.04
Direct Mailing	Spring Style	107,634	3,710	0.03
Channel Indigo	Fashion Specialists	3,915	92	0.02
Email Marketing	Jason Wu	719,884	13,097	0.02
Coupon Web Sites	Shaun White	44,747	731	0.02
Email Marketing	Electronics	399,993	3,044	0.01
Channel Indigo	Holiday	4,619	35	0.01
Email Marketing	Back to College	352,951	1,765	0.01
Channel Indigo	Not Available	8,432	0	0.0
Channel Indigo	Beauty	527	0	0.0
Channel Indigo	Spring Style	3,452	0	0.0
Channel Indigo	Fashion-Style	3,583	0	0.0
Online Sweepstakes	Community Relations	269,117	0	0.0
Channel Indigo	Gift Cards	4,169	0	0.0
Channel Indigo	Healthcare	4,619	0	0.0
Channel Indigo	Home	5,327	0	0.0
Channel Indigo	Kids	5,350	0	0.0
Channel Indigo	Licensing	6,377	0	0.0
Channel Indigo	Missoni	7,266	0	0.0
Channel Indigo	Movies / Music	7,849	0	0.0
Channel Indigo	Multicultural	8,112	0	0.0
Direct Mailing	Back to College	84,960	0	0.0
Coupon Web Sites	Up & Up	61,000	0	0.0
Channel Indigo	REDcard Rewards	10,988	0	0.0
Channel Indigo	Back to School	333	0	0.0
Channel Indigo	Spring Shops	12,118	0	0.0
Coupon Web Sites	Back to School	17,153	0	0.0
Coupon Web Sites	Fashion-Style	29,190	0	0.0
Web Promotions	Seasonal Holidays	225,222	0	0.0
Coupon Web Sites	Kids	34,024	0	0.0
Email Marketing	Gift Cards	530,332	0	0.0
Web Promotions	Electronics-Other	186,075	0	0.0
Web Promotions	Community Relations	184,090	0	0.0
Direct Mailing	Holiday	136,169	0	0.0
Email Marketing	January Rear Seasonal	694,853	0	0.0
Direct Mailing	Back to School	89,309	0	0.0
Channel Indigo	Baby	142	0	0.0