* Last updated on 5 January 2021
Work in progress
Insight reports usually lack a human touch. Since we find stories appealing, let's introduce comic stories at work to add a human touch. Data Comic stories make insight reports more palatable.
Folks do agree that comic stories are useful & enjoyable, but don't know where to start. To make life easier, we've identified common story patterns and applied them to data comics. We are putting this together as a starter template (Work in progress) in a Powerpoint deck. Please write to us at
firstname.lastname@example.org and we'll share the most recent version.
You must have come across short comic strips in newspapers. These comic strips communicate a short message impactfully in just 3 to 4 panels. The 3-panel or 4-panel comic comes in handy to communicate insights in short installments. They are useful since they take less time to create and to consume.
Here are common story patterns (WIP) you could use along with the 3-panel comic structure;
One of the most common reporting scenarios is a comparison of what happened then and now. For example;
A stark difference in values between a specific time interval makes the case for an interesting Then vs Now story.
People make assumptions of the state of business, the worth of a product and so on. They are in for a surprise when you prove otherwise with data. This brings us to our next story pattern - Assumption vs Fact.
The simplest way to make someone think is by asking a question. The answer is given supported by a chart as visual proof.
Since these patterns are frequently used, they might get a bit boring on subsequent use. Here are a few suggestions to sustain interest;
The first version of a basic data comic story template is available as a slide deck. Please write to us at
email@example.com for a copy.