An OTT platform utilized data engineering services to improve advertiser engagement
Challenge
Our client, an OTT platform wanted to highlight campaign effectiveness to advertisers and ensure that Terabytes of quality data was checked & garbage data flagged. It was challenging to manage terabytes of data and build a data pipeline capable of handling it.
Solution
Gramener oversaw the data warehouse design and implementation. We created a quality check framework by leveraging data engineering expertise. We supported ad hoc data engineering requirements related to data warehouse and ETL Pipeline maintenance.
Impact
Our QC framework enables ingestion of quality data from the source and loaded into a BI & visualization tool
Ingestion of quality data increased engagement between the advertisers and the sales team by flagging off garbage data
