JOBS AT GRAMENER

Details of the Role

Head Of Demand Generation

Work Location: Hyderabad

What Gramener offers you

Gramener will offer you an inviting workplace, talented colleagues from diverse backgrounds, career paths, and steady growth prospects with great scope to innovate. Our goal is to create an ecosystem of easily configurable data applications focused on storytelling for public and private use.

Roles and Responsibilities

  1. Demand Generation Strategy
    • Develop and execute multi-channel demand generation strategies aligned to personas, audiences, and sales objectives to support pipeline and revenue goals.
    • Collaborate with sales, product, and customer success teams to ensure alignment and effective execution of demand-generation strategies.
  2. Campaign Management
    • Construct and bring to life marketing programs, including earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) and demand generation programs.
    • Successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.
  3. Messaging and Conversion
    • Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and speed up sales velocity.
    • Own objectives across the marketing funnel – Inquiry to SQL – track and optimize performance at each stage in the funnel.
  4. Stakeholder Management
    • Collaborate with C-level, sales, marketing, and prospects to ensure alignment and effective execution of demand generation strategies.
  5. Continuous Improvement
    • Strengthen best practices while evaluating the latest B2B marketing strategies, and marketing technologies, and experimenting with different tactics.
    • Consistently meet or exceed sales pipeline and revenue goals.
  6. Analysis and Reporting
    • Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
    • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend on Hubspot.
  7. Team Management
    • Lead, nurture, and develop a team of marketing program managers and SDRs.
    • Manage budget and report on ROI.
  8. Content Creation and Event Planning
    • Develop and implement a content strategy that supports demand generation goals, including blog posts, whitepapers, case studies, and other relevant content.
    • Plan and execute webinars, conferences, and other events that support demand generation goals.
  9. Influencer Marketing and Account-Based Marketing
    • Develop and execute influencer marketing strategies that support demand generation goals.
    • Develop and execute account-based marketing strategies that support demand generation goals.
    • Implement enhancements and new features as requested by stakeholders.
  10. Data-Driven Decision Making
    • Use data and analytics to inform demand generation decisions and measure the effectiveness of marketing programs.

Skills and Qualifications

8+ years of experience in demand generation leadership roles, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.

Skills

  • Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
  • Extensive skills in marketing technology and automation systems, including Hubspot, Google Analytics, Google Tag Manager, Semrush, etc.
  • Proven success in delivering demand generation programs across earned, paid, and owned channels.
  • Direct experience managing SDRs or proven success in working closely with SDR teams.
  • Data acquisition and management knowledge to support lead nurturing and outbound programs.

Education: MBA Degree

Nice to Have

  • Certifications: Hubspot Inbound Marketing Certification, Google Analytics Certification, etc.
  • Industry Knowledge: Familiarity with the enterprise software industry and its trends.
  • Language Skills: Proficiency in English and any other local language.

About us

We help consult and deliver solutions to organizations where data is at the core of decision-making. We undertake strategic data consulting for organizations in laying out the roadmap for data-driven decision-making, to equip organizations to convert data into a strategic differentiator. We analyze and visualize large amounts of data through our products and services.

To know more about us visit Gramener Website and Gramener Blog.

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