Senior Demand Generation Manager

Location: Hyderabad, India

Overview

We’re looking for a Senior Demand Generation Manager to join our small but mighty marketing team. As the Senior Demand Generation Manager, you will be responsible for driving the strategy and implementation of enterprise marketing campaigns with a focus on lead and pipeline generation. This is a hands-on, results-driven, and strategic role that will have a direct impact on Gramener’s growth.

The ideal candidate is excited to take ownership of a portfolio of channels, including webinars, events, content syndication, and paid sponsorships. You have experience developing multi-channel demand generation campaigns, marketing to multiple personas in an organization, and working closely with sales to execute an integrated strategy. You have a track record of delivering on lead and pipeline targets.

Responsibilities:

• Develop and execute multi-channel demand generation and account-based marketing programs that drive qualified leads, generate sales pipeline, and increase deal velocity.
• Deeply understand our customer segments, buyer personas, and buyer’s journey, and launch targeted campaigns to move them through the funnel effectively.
• Continually evaluate new opportunities to reach our key customer segments and target accounts and experiment with promising new tactics or channels.
• Work with our demand generation marketer (paid digital), content marketer, product marketer, and web designer to develop your campaign strategy and assets, including emails, landing pages, and offers.
• Partner with marketing, sales, and revenue operations leadership to deliver and execute an integrated strategy for inbound and outbound lead generation.
• Work with our marketing stack (including HubSpot) to optimize our lead flow, improve lead scoring, and implement your campaigns.
• Own analytics for key demand generation metrics, develop quarterly forecasts, report on program pacing, and leverage data to optimize campaign performance.

What we’re looking for

• 5+ years’ experience in B2B demand generation or campaign marketing with demonstrated lead, pipeline, and revenue growth, preferably in Saas.
• Growth Hacking mindset, leverage data analytics to optimize marketing efforts.
• 3+ years of people management experience, with strong organization health scores.
• Deep industry knowledge of cutting-edge demand generation methods, including creating a funnel, nurture strategies, digital, online, and live events.
• Proven track record of acquiring customers and expanding brand presence through innovative strategies and execution.
• Analytically driven decision maker who can capture and share key data and insights and use data to drive key marketing strategies and decisions.
• A person who looks beyond just the marketing domain to help drive analytical insights that help the company expand and target key market segments, drive pipeline velocity, and contribute to the company’s overall go-to-market strategy.
• MBA a plus (but we love smart people who like to get things done)

About us

Gramener- A Straive Company is a design-led data science firm. We help solve complex business problems with compelling data stories using insights and a low-code analytics platform. We help enterprises large and small with data insights and storytelling by leveraging Machine Learning, Artificial Intelligence, Automated Analysis, and Visual Intelligence using modern charts and narratives. Our services & technology have been recognized by Gartner and have won several awards.

To know more about us visit Gramener Website and Gramener Blog.