Senior Digital Marketing Specialist

Work Location: Hyderabad

What Gramener offers you

Gramener will offer you an inviting workplace, talented colleagues from diverse backgrounds, career paths, and steady growth prospects with great scope to innovate. Our goal is to create an ecosystem of easily configurable data applications focused on storytelling for public and private use.

Roles and Responsibilities

• Develop and implement organic social media strategies to drive engagement, reach, and brand awareness on platforms like LinkedIn, Twitter, and Instagram.
• Create content calendars for social channels, ensuring consistent and impactful messaging aligned with brand and business goals.
• Plan, launch, and optimize paid LinkedIn and Google ad campaigns for lead generation, brand awareness, and engagement.
• Monitor and manage budgets for paid campaigns, adjusting spend based on performance metrics.
• Collaborate with business teams to gather in-depth campaign information and feedback.
• Work with the content team and other departments to ideate and develop high-quality content assets, including blog posts, infographics, videos, and case studies.
• Partner with marketing and sales teams to plan and organize webinars, ensuring promotional activities are integrated across social media channels.
• Coordinate efforts across teams for pre- and post-event promotions to ensure webinar success.

Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4-6 years of experience in digital marketing, with a focus on social media strategy, LinkedIn campaign management, and Google Ads.
• Proven experience in developing and executing successful organic social media strategies.
• Expertise in running and optimizing LinkedIn and Google Ads campaigns.
• Proficient in analytics tools such as Google Analytics, LinkedIn Campaign Manager, and ad management platforms.
• Strong project management skills, with the ability to handle multiple campaigns and initiatives simultaneously.
• Excellent communication skills and the ability to work cross-functionally.
• Familiarity with marketing automation platforms (e.g., HubSpot, SEMrush) and webinar platforms (e.g., Zoom, GoToWebinar) is a plus.

Key metrics

• Lead generation within a specified CPL bracket according to industry benchmarks.
• Website traffic generation through organic and paid social channels.
• Webinar success measured by registrations and real-time attendance.
• Regular posting on social channels to maintain brand visibility.

About us

We help consult and deliver solutions to organizations where data is at the core of decision-making. We undertake strategic data consulting for organizations in laying out the roadmap for data-driven decision-making, to equip organizations to convert data into a strategic differentiator. We analyze and visualize large amounts of data through our products and services.

To know more about us visit Gramener Website and Gramener Blog.