Senior SEO Specialist

Where: Hyderabad

Job Type: Full-time

Job Description

We are looking for a Senior SEO Specialist to refine and lead our search engine optimization strategies, helping to boost our online presence and reach target audiences effectively. Candidate should have:

• A bachelor’s degree in business administration/marketing or a related field.
• 7+ years of proven experience in SEO and digital marketing with an experience to run SEO-driven content strategies
• Must be good in the concepts of React.js and in building SPA
• Deep understanding of ranking factors, search engine algorithms, and SEO best practices.
• Proficiency in tools like Google Analytics, SEMrush, Search console and other industry-standard SEO software.
• Strong analytical skills with an ability to translate complex data into actionable insights.
• Excellent communication and presentation skills.

Key Responsibilities:

• Develop, execute, and monitor effective on-page SEO strategies to index better in search engines.
• Run performance marketing initiatives on Google Ads and support team with LinkedIn campaigns
• Conduct comprehensive keyword research, analysis, and integration to optimize content and reveal new opportunities.
• Prepare content strategy and collaborate with content creators to execute.
• Perform technical SEO and website audits using SEMrush, Search console and GA4, and implement fixes, including site errors, site structure, page speed, and mobile optimization.
• Keep abreast of the latest SEO trends, search algorithm updates, and industry changes.
• Use analytics tools to track performance, analyze data, and make data-driven decisions to improve results.
• Prepare and present reports on traffic, rankings, and other SEO aspects to management and clients.
• Lead and mentor junior SEO team members, providing guidance and support to enhance their skills.
• Collaborate with cross-functional teams, including PPC, social media, and web development, to ensure a cohesive digital marketing strategy.
• A collaborative spirit with the ability to work well in a team environment.

Key metrics you’ll be evaluated on:

• Content delivery according to strategy in defined timeline
• Website traffic through organic/direct/referral sources
• Website performance score (Lighthouse, GT Metrix etc.) and technical audit
• Keyword ranking for business-driven buyer-intent keywords

About us

Gramener- A Straive Company is a design-led data science firm. We help solve complex business problems with compelling data stories using insights and a low-code analytics platform. We help enterprises large and small with data insights and storytelling by leveraging Machine Learning, Artificial Intelligence, Automated Analysis, and Visual Intelligence using modern charts and narratives. Our services & technology have been recognized by Gartner and have won several awards.

To know more about us visit Gramener Website and Gramener Blog.